Diversify Your Wellness Practice

Posted by Marla Peoples on


What does it mean to diversify your practice and why should you do it?

The Pandemic as a Catalyst for Change

The pandemic didn't just test our resilience; it forced us to rethink our entire approach to business. As client numbers dwindled, many of us in the wellness industry faced a stark reality: evolve or risk obsolescence. My conversations with fellow practitioners reveal a shared anxiety about the future but also an eagerness to diversify and strengthen our offerings. While we hope to never encounter another shutdown, we can take lessons learned from that paralyzing time when we couldn’t see clients face-to-face, keep up with client trends, expand revenue, and create a model that isn’t 100% reliant on hands-on services. This isn't just smart business; it's necessary for survival.

The Surging Demand in Health and Beauty Markets

Let's talk specifics. The markets for neurotoxins and clean beauty products are booming. Neurotoxin treatments like Botox and dermal fillers have exploded into a $16 billion industry, expected to nearly double by 2028. Clean beauty, the sector TOMA proudly occupies, is also flourishing, projected to reach $15.5 billion in the same timeframe. These aren't just numbers on a page; they represent a clear signal from consumers. Clients want results and lasting improvements without toxins and invasive procedures. People want these products and services, and they want them from sources they trust.

This is where you come in.

Adding Real Value to Your Practice

Why expand your practice now? Because the intersection of demand and opportunity is where business growth occurs. Whether it’s through adding treatments to your service list, selling holistic skincare products directly, or even partnering as an affiliate, the potential for growth is immense.

Since acupuncturists can microneedle and estheticians can expand into Chinese Medicine with our AcuGlow™ Treatment, a whole new world opens! TOMA’s micro- and nanoneedling protocol gets remarkable results with minimal to no downtime and zero chemicals. It’s a high-ticket service and serves a unique, proven market. Our luxurious AcuGlow™ Treatment stands on its own or is a great compliment to microneedling. This high-touch, extremely relaxing service fits into acupuncture wellness practices and luxury spas.

Consider this: if your clients are already seeking advice on skincare or wellness, you're missing a golden opportunity by not offering these products directly.

Passive Income Opportunities

As we all know, Covid was devastating to those of us whose income relies on personal services. If you aren’t selling retail, you are missing out on passive income opportunities. Even if holding inventory in-stock isn’t practical or in the budget, we have an affiliate program that will drop-ship TOMA products to your clients and pay you a commission. Bringing in some brands that jive with your business ethos - from skincare to journals, is a great way to turn organic recommendations into income from retail sales. 

Proven Success and How You Can Replicate It

Our approach works. We’ve helped estheticians, acupuncturists, and other wellness professionals expand their offerings successfully.

  • One esthetician who took our online courses joined as an affiliate, and within one month increased her service earnings by 20% and earned $1205 in commissions. 
  • An acupuncturist took both the online courses and joined us in-person for training. She came out of retirement and started a skin health practice for microneedling and AcuGlow™. 
  • Another of our esthetician partners opened her practice with zero clients in November 2023 and in five short months had completed 147 TOMA facials for a total of $24,010 in service revenue and had sold $4344 in retail products! 

These practitioners have not only enhanced their income but also their client satisfaction. They started with doubts and have now built more robust, resilient businesses.

Embracing the Challenge 

I won't sugarcoat it—expansion is challenging. It demands time, investment, and energy. But the alternative, stagnation, is a risk we can't afford. At TOMA, we’re ready to support those who decide to step up. We offer insights on integrating new products and services, smoothly and effectively, drawing on over a decade of experience in the wellness industry.

Take the Step Forward

So, why not take that step? The current market dynamics are favorable, but they won't wait for the indecisive. If you're ready to evolve and embrace these opportunities, reach out. We at TOMA are eager to guide you through this exciting expansion of your practice.

Our online courses detail these protocols and give you all the tools you need to get started right away. And we don’t stop with just knowledge and resources, but we actively work with practitioners to customize their menus, packages, and marketing strategies. We absolutely LOVE working with practitioners to expand their offerings and see great success.

The future is promising for those willing to embrace change and seize the opportunities that lie ahead.

Not sure where to begin? Schedule a complimentary 1:1 call with Marla.

The Point