The Wash

The Winter Barrier Repair Framework During winter, transepidermal water loss increases while skin recovery slows. Rather than layering stronger actives, we’ve found that a hydration-first, lipid-supported approach helps maintain resilience, reduce reactivity, and support visible results through the season. This is the order we’ve been relying on most — in treatment and at home. 1️⃣ Rejuvenating Cleanser Role: Cleanse without stripping Preserves barrier lipids Sets the skin up to receive hydration Ideal for winter-sensitive or compromised skin A gentle cleanse that supports barrier integrity while preparing the skin for hydration and treatment layers. 2️⃣ Replenishing Mist Role: Immediate hydration + prep Willow bark (nature’s salicylic acid) supports gentle exfoliation and improved absorption Helps reduce post-cleanse tightness Can be used between layers during treatment Applied to damp skin, this step enhances penetration and keeps hydration moving through the routine. (Optional micro-tweak: “supports gentle exfoliation” instead of “improves absorption” if you want to stay conservative with claims.) 3️⃣ Boosting Collagen Serum Role: Hydration + collagen signaling Lightweight support without barrier stress Appropriate when stronger actives aren’t well tolerated Bridges hydration → repair This serum delivers visible support while remaining compatible with compromised or winter-sensitive skin. 4️⃣ Bioactive Regenerating Oil Role: Lipid replenishment Supports barrier function and elasticity Can serve as a retinoid-adjacent option without harsh peeling Especially useful for wind-exposed or dry environments Provides the lipid support winter skin often lacks, helping to reduce dehydration rebound and discomfort. 5️⃣ Sensing Repair Cream Role: Seal + calm Reinforces the lipid matrix Reduces reactivity and sensitivity Anchors the entire routine during winter This final layer seals in hydration, supports recovery, and helps calm reactive skin through seasonal stress.In winter, the most effective protocols are often the simplest. Supporting the skin barrier with thoughtful layering helps improve comfort, tolerance, and outcomes — especially when skin is already under seasonal stress. This routine offers a flexible framework that partners can adapt across treatments and retail, making it easier to guide clients through winter without overcorrecting or overwhelming the skin.